the pause project

(2025)

Description

The Pause Project is a social-impact campaign redefining the perception of mental health. It emphasizes understanding emotions, acknowledging mental struggles, and supporting the healing process — even when these challenges are invisible to others. Stars serve as a central metaphor throughout the campaign: symbols of hope, visibility, connection, and shared humanity. Among the stars, light shines through darkness — reminding everyone that their light matters, and that together, we can illuminate the way forward.

Services

Social Issue Campaign

, Art Direction

Art Direction

, Brand Strategy, Identity

Brand Strategy, Identity

Credits

Brand Identity & Design

Visual Strategy & Mockups

Creative Direction & Project Execution

[Madisen Wohrle]